Royal Canin

CHALLENGE: Create an engaging event that excites and educates cat lovers.

SOLUTION: An immersive experience that proves cat lovers are just as curious as their feline friends. My team and I worked with Royal Canin to design a trailer and surrounding footprint as part of our Stay Curious campaign. I served as ACD on the project, overseeing a junior team to help bring our ideas to life.

We concepted and delivered assets for A Curious Experience, which took place in cities across Florida. We created informational signage and videos, partnered with Catify for a VR experience, and trained Royal Canin Catnoisseurs for a truly unforgettable event.

Here’s a look at the video we created to inform cat lovers about some of the behaviors they should look out for in their pets.