JCPenney
CHALLENGE: Break the mold on ho hum holiday campaigns.
SOLUTION: Add a little bit of spice by bringing the joy of the holidays together with the charisma of Carson Kressley. We created a series of spots and assets that drove merry shoppers to JCPenney.
But the fun didn’t stop there. We created shoppable Buzzfeed posts to make holiday shopping a breeze.
Plus, we let people share even more Carson on social with these fun GIFs.
Cookson Creative 